ART DIRECTOR / SENIOR GRAPHIC DESIGNER
2002-06: Virginia Commonwealth University - Richmond, Virginia
B.S. Mass Communications: Creative Advertising - Art Direction
2011-17: MOC Mid-Atlantic - Midlothian, Virginia
Art Director / Senior Graphic Designer / Production Artist
Managed creative build and production of in-store print, video, digital and web advertising and marketing to promote the MOC company brand, as well as over 750 car dealerships and stores throughout the Mid-Atlantic region. Designed projects that dealt directly with the compliance of brand guidelines and corporate identity for companies that included: Honda, Nissan, Chevrolet, Toyota, Dodge, Ford, Lexus, Hyundai, Chrysler Buick GMC, Lexus, Subaru, Mercedes-Benz, BMW, Volkswagen, Fiat, and Jaguar, among others. Created customized sales collateral and client inserts, including: digital signage and online customer facing sales materials, TV wraps, brochures, booklets, flip charts, logos, packaging designs, product labels, large format graphics, banners, posters, rack cards, hangers, view-thru graphics, email marketing campaigns, and other creative builds for dealerships, as well as for in-house to promote the MOC brand. Balanced and maintained consistency of the MOC brand, while incorporating dealership and car manufacturers' specific brand guidelines.
Worked with individual dealerships to create targeted marketing collateral for the service department. After roll out of new designs, each dealership saw a general growth in sales. Alongside senior leadership, developed new process for creative builds. Rollout of the new process saw 40% less time spent on creative development. Produced internal and external sales reports highlighting growth and areas for development. Developed training and product education tools to help increase sales within the service department of dealerships. Created, updated and maintained digital file repository of all advertising assets. Managed inventory and distribution of all marketing and advertising collateral. Performed project management and managerial office duties, serving as a front door for assisting and servicing clients, as well as in-house staff.
2007-11: Rival School Design - Richmond, Virginia
Conceived and designed various marketing & advertising materials, including print and web designs for a variety of companies and events. Some include: The Marketing Group, YWCA, Nuleaf Media, French Consulting Group, and thewildhoneypie.com. Also, assisted in and led social media & email marketing campaigns promoting Richmond Fashion Week, as well as The Daily Planet Medical Respite opening.
2008-10: The Marketing Group, LLC - Richmond, Virginia
Art Director / Senior Graphic Designer
Performed a lead role in the design and production of a variety of marketing and advertising collateral. Projects included sponsorship packages for multiple events, print ads, magazine spreads, art directed photos, as well as multiple templates and layouts.
2007-08: B.C.T. - Richmond, Virginia
Graphic Designer / Prepress Technician
Duties included typesetting, creating mock-ups, plating, proofing materials prior to production, color correction, utilizing photography, converting artwork into digital images, and also maintaining and archiving file orders and electronic artwork for future retrieval.
· Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Lightroom, Dimension, XD
· Autodesk Sketchbook Pro
· Sketch, InVision, Axure RP, MockFlow, Figma
· Final Cut Pro, Corel VideoStudio, Magix Movie Edit Pro, iMovie
· Roland PrintStudio, VersaWorks, AlphaCard ID Suite
· Content Management Systems: Wordpress, Squarespace, Joomla, Weebly, Wix, Webflow
· Microsoft Office: Word, Excel, PowerPoint
· iWork: Pages, Numbers, Keynote